Inspiring stories from cultural leaders
Touchless Revolution: How Mirvish Uses Their Mobile App and Digital Program Books to Create a Touchless Theatre Experience
In January 2021, Mirvish Productions launched their mobile app powered by Appscension with Tessitura™ integration. In September of that year, Mirvish introduced audiences to its first digital program book powered by InsideGuide - a new platform for building and distributing digital program parts created by InstantEncore at the behest of Mirvish. By May 2023, the Mirvish app was installed on 89,298 devices with their digital program books receiving 89,248 total monthly unique viewers. How did they do it?
How The Rady Shell Launched Its Inaugural Season With Digital Tickets
Shortly before the venue opened for its inaugural season in August 2021, the Rady Shell at Jacobs Park launched a mobile app to encourage patrons to use digital tickets delivered to their mobile devices. By the end of the first season, the Shell’s app became the primary method for patrons to access their tickets.