A Symphony of Tradition and Innovation

For more than 75 years, the Winnipeg Symphony Orchestra (WSO) has brought exceptional music to Manitobans. As a nonprofit organization with deep community roots, WSO continues to evolve, finding new ways to connect with its audience while preserving the classical traditions that define its legacy.

To understand how WSO is embracing digital transformation, we spoke with Iván Moreno, Marketing Strategist at WSO. Iván has been instrumental in integrating digital tools like InstantEncore’s custom mobile app and digital programs, ensuring that WSO remains relevant to both long-time patrons and new audiences.

A Digital Strategy That Harmonizes with Audience Needs

WSO turned to InstantEncore to solve key challenges: reducing reliance on print materials, streamlining communication, and making concerts more accessible. The shift to digital has enhanced audience engagement while optimizing internal operations.

“Our biggest challenge is reaching both our traditional audience and new audiences in a way that makes sense for them,” Iván shared. “With digital tools, we can cater to both.”

This aligns directly with InstantEncore’s core mission: to provide arts and culture organizations with flexible, approachable, and scalable technology that fosters deeper audience connections.

Digital Programs: A Smarter, More Sustainable Alternative

Before adopting InstantGuide, WSO struggled with the logistics and costs of printed programs. Now, their digital programs are accessible through a mobile-friendly platform, allowing them to provide up-to-date, interactive content.

“InstantGuide made it easy to keep everything in one place. Now, our audience can access past programs, look up soloists, and stay informed without needing a printed book.” – Iván Moreno

WSO has also introduced QR codes in the concert hall, making it seamless for patrons to pull up digital programs on their phones. Seeing audience members actively engaging with these digital tools has reinforced their decision to provide a paperless alternative.

A Mobile App That Does More Than Tickets

WSO initially saw InstantApps as a solution for digital ticketing, but it quickly became a powerful engagement tool.

Mobile ticketing & digital wallets: Patrons can store their tickets on their phones, reducing reliance on print-at-home options.
Event calendar & notifications: The app centralizes concert information, while push notifications keep audiences informed about event details, weather updates, and exclusive content.
Donations at their fingertips: WSO is exploring how mobile-friendly giving can help drive more contributions.

“The app’s potential goes beyond ticketing. It’s about keeping our audience engaged, making sure they stay connected to us year-round.” – Iván Moreno

One unique challenge WSO faced was bridging the gap between loyal patrons and new audiences. Iván noted how InstantEncore helps them meet both where they are: “Our regular patrons have been with WSO for decades, while newer audiences expect everything to be digital-first. The app lets us accommodate both with minimal friction.”

Looking Ahead: Expanding Digital Engagement

While WSO has already seen success with InstantEncore, they’re looking to expand their use of sponsorships, deeper audience segmentation, and exclusive app content. The goal is to leverage data insights to personalize experiences, ensuring that both loyal patrons and new audiences feel connected to the symphony.

WSO’s journey underscores a broader trend in the performing arts—digital isn’t replacing tradition; it’s enhancing it.

Elevate Your Audience Engagement with InstantEncore

WSO’s success story is proof that smart, intuitive digital solutions can drive engagement, streamline operations, and unlock new revenue streams. Whether you’re looking to adopt digital programs, launch a branded mobile app, or strengthen community engagement, InstantEncore has the tools to make it happen.

Ready to bring your organization into the future? Schedule a demo today and discover how InstantEncore can help transform your audience experience.

How the Winnipeg Symphony Orchestra Uses InstantEncore to Connect with Traditional AND New Audiences