Making a donation is now as simple as tapping your screen. Starting today, your app users can donate via Apple Pay or Google Pay with a single tap.

“Most nonprofit websites see a donation form abandonment rate of 50% – 70%. ”

— NP Engage

For years, organizations have used Appscension to encourage donations at specific moments when patrons are more likely to give. But nobody wants to fill out long, online forms. One-tap donations replaces that obstacle with a button.

How It Works

Step 1: Prompting Donations

It all begins by directing patrons to the app’s new donation screen. Identify moments when a patron is more likely to be motivated to give. Then, determine the best channel for delivering your message in those moments.

Here are three examples:

You want to trigger donations by leveraging limited-time cultural events like Giving Tuesday or end-of-year giving. Push notifications are great for sending time-sensitive reminders and sparking donations within a specific window of time.
You want to encourage patrons who attend free events to help subsidize the costs for those events. Geofence messages enable you to greet them upon arrival and ask them to give. (See image below.)
You want to give patrons attending your virtual fundraising gala the easiest donation method possible. During the event, your executive director asks everyone to give using the Donate button in the app.

Example: Prompting donations with a geofence message.

Of course, you also want to make it easy for patrons to give whenever they want. You can add the donation screen to your app’s standard menu for quick access at any time.

Step 2: Accepting Donations

When they open the donation screen, patrons encounter a message asking for their contribution followed by a suggested donation amount and a payment button.

You can customize the message and change your ask at any time.
You determine the default suggested donation amount.
You also determine other suggested donation amounts for the drop-down list.
The patron can alternatively choose to enter their own donation amount.
The button prompts them to give with Apple Pay or Google Pay depending on their device.

When the patron taps the button, the Apple Pay or Google Pay interface appears.

They can select their preferred payment method.
They authorize the payment with their verification method.

Once the transaction is complete, the user sees a confirmation screen. They receive a confirmation email shortly thereafter.

One-Tap Donation payments are processed with Stripe - one of the world’s most popular platforms for e-commerce. Money arrives in your bank account typically within 2 days.

There are no special fees for processing donations with Apple Pay or Google Pay. Only Stripe’s standard credit card fees will apply - 2.9% + $0.30 per successful charge.

For example: if a patron donates $100, then $96.80 goes to your bank account while $3.20 goes to Stripe.

Step 3: Managing Donations

Within your app’s administrative Control Panel, you can:

Set custom messages for the donation screen
Set suggested donation amounts and the default value
View the transaction history

Within the Stripe control panel, you can

View the transaction history
Export transaction data
Initiate refunds

If your app is integrated with Tessitura:

One of the guiding principles of One-Tap Donations is to make it fast and easy for patrons to make a donation. For that reason, they are not required to register or login before making a donation.
If a user is logged in, their donation will be associated with their account. (They should only need to login one time and that will be saved for future sessions.)
Regardless of whether the user is logged in or not, Google and Apple Pay do provide the user’s email and that will be available in the transaction history in the app Control Panel.

Getting Started

Current Appscension clients can add One-Tap Donations to their mobile apps. Here are some resources to guide you through the process:

If you need assistance, contact Lena.

Would you like to learn more?

Let’s talk! We would love to discuss how Health Check surveys can help make live performances safer for your staff and patrons. Contact David.

The Easiest Way to Give: One-Tap Donations with Apple Pay and Google Pay