Building Stronger Community Connections: How Eastern Music Festival Embraced Digital Innovation

For 64 years, Eastern Music Festival (EMF) has been a beacon for aspiring musicians, transforming Greensboro, North Carolina, into a global stage. With world-class faculty and a vibrant alumni network, EMF isn't just about music—it's about creating stories, fostering cultural exchange, and inspiring excellence. Led by Communications and Media Director Erika Frazier, the festival embraced a bold shift to digital solutions with InstantEncore’s InstantGuide. Learn how this transformation preserved EMF's legacy while enhancing the audience experience and deepening community connections.

Read the full story to see how thoughtful digital innovation can elevate your festival.