Inspiring stories from cultural leaders
Building Stronger Community Connections: How Eastern Music Festival Embraced Digital Innovation
For 64 years, Eastern Music Festival (EMF) has been a beacon for aspiring musicians, transforming Greensboro, North Carolina, into a global stage. With world-class faculty and a vibrant alumni network, EMF isn't just about music—it's about creating stories, fostering cultural exchange, and inspiring excellence. Led by Communications and Media Director Erika Frazier, the festival embraced a bold shift to digital solutions with InstantEncore’s InstantGuide. Learn how this transformation preserved EMF's legacy while enhancing the audience experience and deepening community connections.
Read the full story to see how thoughtful digital innovation can elevate your festival.
Innovative Concert Experiences: How ROCO Uses Their Mobile App & Digital Program Books To Shape The Future Of Classical Music
This week, the orchestra community will gather at the 2024 League of American Orchestras conference in Houston, Texas. On Friday, ROCO will present a special concert as part of the conference. We recently caught up with Greta Rimpo, ROCO’s Director of Marketing & Communications, to learn more about the concert and how their mobile app and digital program books help to shape the future of classical music.
How Melbourne Symphony Orchestra Balances Complimentary Digital Program Books With Paid Printed Programs
Melbourne Symphony Orchestra (MSO) returned from lockdown with a hybrid approach to their programs - paid printed programs and complimentary digital programs. We caught up with MSO’s Digital Projects Manager Phil Paschke to learn more about it.