Between April 2022 and March 2023, Thanksgiving Point's mobile app underwent a remarkable transformation, from an underutilized ticketing platform to a feature-rich and highly popular application. With a redesigned interface and added interactive elements, the app witnessed a significant increase in users. We recently talked with Spencer Gregory, Email Marketing Manager for Thanksgiving Point Institute, to learn why they reinvented their app and how they attracted over 25,000 new users in one year.
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