Inspiring stories from cultural leaders
How Melbourne Symphony Orchestra Balances Complimentary Digital Program Books With Paid Printed Programs
Melbourne Symphony Orchestra (MSO) returned from lockdown with a hybrid approach to their programs - paid printed programs and complimentary digital programs. We caught up with MSO’s Digital Projects Manager Phil Paschke to learn more about it.
The Relationship Between Digital and Printed Programs: Client Survey Results
In talking about the shift towards digital program books, many arts organizations have questions about the relationship between printed and digital programs. We asked our InsideGuide clients to complete a short survey on the subject. Here are the results.