This week, the orchestra community will gather at the 2024 League of American Orchestras conference in Houston, Texas. On Friday, ROCO will present a special concert as part of the conference. We recently caught up with Greta Rimpo, ROCO’s Director of Marketing & Communications, to learn more about the concert and how their mobile app and digital program books help to shape the future of classical music.

In January 2021, Mirvish Productions launched their mobile app powered by Appscension with Tessitura™ integration. In September of that year, Mirvish introduced audiences to its first digital program book powered by InsideGuide - a new platform for building and distributing digital program parts created by InstantEncore at the behest of Mirvish. By May 2023, the Mirvish app was installed on 89,298 devices with their digital program books receiving 89,248 total monthly unique viewers. How did they do it?

Between April 2022 and March 2023, Thanksgiving Point's mobile app underwent a remarkable transformation, from an underutilized ticketing platform to a feature-rich and highly popular application. With a redesigned interface and added interactive elements, the app witnessed a significant increase in users. We recently talked with Spencer Gregory, Email Marketing Manager for Thanksgiving Point Institute, to learn why they reinvented their app and how they attracted over 25,000 new users in one year.