Inspiring stories from cultural leaders
Innovative Concert Experiences: How ROCO Uses Their Mobile App & Digital Program Books To Shape The Future Of Classical Music
This week, the orchestra community will gather at the 2024 League of American Orchestras conference in Houston, Texas. On Friday, ROCO will present a special concert as part of the conference. We recently caught up with Greta Rimpo, ROCO’s Director of Marketing & Communications, to learn more about the concert and how their mobile app and digital program books help to shape the future of classical music.
How Melbourne Symphony Orchestra Balances Complimentary Digital Program Books With Paid Printed Programs
Melbourne Symphony Orchestra (MSO) returned from lockdown with a hybrid approach to their programs - paid printed programs and complimentary digital programs. We caught up with MSO’s Digital Projects Manager Phil Paschke to learn more about it.
Touchless Revolution: How Mirvish Uses Their Mobile App and Digital Program Books to Create a Touchless Theatre Experience
In January 2021, Mirvish Productions launched their mobile app powered by Appscension with Tessitura™ integration. In September of that year, Mirvish introduced audiences to its first digital program book powered by InsideGuide - a new platform for building and distributing digital program parts created by InstantEncore at the behest of Mirvish. By May 2023, the Mirvish app was installed on 89,298 devices with their digital program books receiving 89,248 total monthly unique viewers. How did they do it?
From Paper to Pixels: Data from the Shift to Digital Program Books
We invited our InsideGuide clients to complete our second annual survey on digital and printed programs. Here are the results.
Using InsideGuide For More Than Digital Program Books - Part Two: Season Brochures With Young People's Theatre
For part two in this series, we talked with Liana Sanders, Director of Marketing for Young People’s Theatre. In September 2022, Young People’s Theatre (YPT) used InsideGuide to create and deliver their 2022-23 season brochure.
Using InsideGuide For More Than Digital Program Books - Part One: Newsletters with Livermore Valley Arts
Our client partners have shown us that InsideGuide is a mobile-first publishing platform with uses beyond digital programs. For the first of this two-part series, we talked with Andrew Kracht, Marketing Manager for Livermore Valley Arts. In Summer 2022, Livermore Valley Arts used InsideGuide to send their quarterly member newsletter.
How Austin Opera Leans Into Digital Program Books
What could we include in a digital program book that we could never include in print? Austin Opera does a great job of leaning into digital nature of their program books. We recently caught up with Chief Advancement Officer Jennifer Basten to talk about their digital program books.
The Relationship Between Digital and Printed Programs: Client Survey Results
In talking about the shift towards digital program books, many arts organizations have questions about the relationship between printed and digital programs. We asked our InsideGuide clients to complete a short survey on the subject. Here are the results.
Reshaping the Patron Experience with Digital Program Books: Introducing InsideGuide
InstantEncore is excited to announce the launch of InsideGuide - the only digital program book you’ll ever need.